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Etihad
Airways

Driving engagement and sales within a youth audience.

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Brief

Etihad wanted to build awareness and sales amongst a young tech savvy audience. Clear objectives were set around conversions, revenue and competition entries.

Solution

A month-long tenancy and campaign on 3Plus was the perfect platform to reach the desired audience and drive sales and competition entries with a simple UX and clear CTA. An exclusive offer and competition ensured Etihad had full support across all 3Media channels.

Results

40k competition entries and all sales targets were exceeded by 25%.