Coca Cola wanted to raise awareness and encourage trial of a range of new sugar free flavours launched across Ireland. In addition, they wanted to boost the fun and cool perception of these options through a festival competition.
Integrated media campaign leading with a tenancy on 3Plus and pushed with a range of media including SMS, Display, Social and Retail Magazines.
35k entries to the competition making it one of Coca Cola Ireland’s most successful campaigns. Nationwide coverage amongst the 16-34 target audience via SMS and in-app display.