Three Ireland Named First-Ever Main Stage Sponsor At Electric Picnic 

Four-year agreement marks Three’s largest festival activation to date, with Three+ customers gaining access exclusive experiences, including side-of-stage viewing and the new 3House 

The agreement builds on Three’s long-standing investment in Irish music. Alongside its longstanding sponsorship of 3Arena and 3Olympia, Three has partnered with Electric Picnic since 2015 and continues to support emerging Irish artists through Three City Stages. Together, these partnerships allow Three to support music at every level, from giving new Irish artists a platform to perform, to bringing customers closer to some of the biggest live music moments in Ireland.

Returning for another year, Three City Stages continues Three’s commitment to championing and supporting emerging Irish talent.  This year’s winners will take to the festival’s Main Stage alongside City Stages ambassador Tinie Tempah, giving them an unrivalled opportunity to perform in front of one of Ireland’s biggest festival audiences.

Taking place from 28–30 August at Stradbally Hall, Co. Laois, Electric Picnic 2026 will see Three+ customers offered a range of exclusive experiences and benefits designed to bring them closer to the music and premium festival moments.

For the first time, a limited number of Three+ customers will have the opportunity to win side-of-stage access at the Main Stage presented by 3, offering a view of headline performances not typically available to general ticket holders.

Three is also introducing 3House, a new hospitality experience located at the iconic Main Tree in front of the Main Stage. Three+ customers will have the chance to win access for themselves and their friends, where they can enjoy incredible views of the main stage, a complimentary bar and exclusive festival goodies.

Central to the Three+ experience is the return of 3Charge & Chill, a dedicated festival hub offering complimentary refreshments, ice cream, phone charging facilities and live DJ sets, alongside access to an exclusive viewing deck overlooking the Main Stage.

Additional benefits available through Three and the Three+ app include:

• 50% off phone charging services
• Free Three WiFi available to all festival-goers across the festival site
• Discounted travel options to and from the festival via the Three+ app
• A series of additional exclusive rewards and experiences to be announced

Tom Kinsella, Chief Consumer Officer at Three Ireland said:

“Music has been at the heart of Three's sponsorship strategy for many years. Through our partnerships with 3Arena, 3Olympia and Electric Picnic, we've built a platform that supports Irish music while giving our customers access to experiences they can't get anywhere else.

"Becoming the first-ever sponsor of Electric Picnic's Main Stage is a major milestone for Three and a natural next step in our relationship with the festival. The Main Stage presented by 3 places us at the heart of one of Ireland's biggest cultural events and gives us an even greater opportunity to bring customers closer to the artists and performances they love.

"This is our most ambitious festival activation to date. From side-of-stage viewing and 3House to 3Charge & Chill and Three City Stages, we're creating memorable experiences for our customers while continuing to provide a platform for emerging Irish artists to reach new audiences.”

Melvin Benn, Festival Director, Electric Picnic said: “We're delighted to welcome Three Ireland as the first-ever sponsor of the Electric Picnic Main Stage. Three has been part of the Electric Picnic story since 2015, and over that time we've seen its presence grow significantly, helping to create some of the festival’s most popular experiences.

This new four-year agreement marks an exciting next step in that journey and reflects our shared commitment to creating memorable experiences for festival-goers. I think this will really help to make Electric Picnic 2026 an unforgettable weekend for fans.”

Three+, is Three’s loyalty and rewards programme, which is available at no cost to Three mobile and broadband customers. Details of how customers can enter to win access to the exclusive Electric Picnic experiences will be available through the Three+ app.

Further announcements on additional Three+ experiences and festival activations will be made in the coming weeks.

For more information on Three+ and Electric Picnic 2026, visit Three and follow @threeireland, or access the Three+ app.