Blarney Woollen Mills

Blarney Woollen Mills depends on Three for reliable store connectivity.

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Blarney Woollen Mills is a prestigious retail operation, selling a range of clothing and gifts from leading brands such as Waterford Crystal, Fisherman Out of Ireland and Belleek. With stores located throughout Ireland, the company has digitalised and integrated their back office and point-of-sale operations in order to process and analyse sales data, match stocks to demand and manage the logistics of running busy stores in a competitive market. However, reliable network connectivity among their stores and head office was something of a challenge.

Before it was installed, the network worked at a crawl; now it has the fastest connectivity of any site in the country.
Tony O’Keeffe, IT Manager, Blarney Woollen Mills.


Three worked to understand Blarney Woollen Mills’ operations, challenges and opportunities, and partnered with them to develop a strategy that began with meeting their immediate connectivity needs. Three delivered fast and reliable broadband connectivity, based on a combination of fibre, fixed-line and wireless networks.

Previously, the Tipperary store struggled with dial-up connectivity as fixed-line broadband was unavailable in the area. For a large outlet with a busy gift shop and garden centre, faster speeds were essential. Three’s solution for this location was a wireless line-of-sight connection, which provides uncontested transfer speed.


The broadband has proven to surpass expectations in terms of speed and reliability, with exceptional improvements seen in locations that were previously problematic. “The wireless leased line made a huge difference to our Tipperary site. Before it was installed, the network worked at a crawl; now it has the fastest connectivity of any site in the country,” enthuses Tony O’Keeffe, IT Manager at Blarney Woollen Mills.

As well as the broadband solutions delivered, Three provides Blarney Woollen Mills with all its mobile phone requirements and support from a dedicated customer-care team based in Limerick.