Your domain name is only the start: connectivity, communications and competitiveness.

Three Business Blog Team
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On: 23 Aug 2018
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growing businesses

An increase in online activity among Irish businesses is indisputably an indication of Ireland’s economic growth. The latest figures from the IE Domain Registry show very healthy growth indeed. As an article in TechCentral.ie revealed earlier this month, over 150 .ie domains were registered every single day between January and the end of June 2018. That’s the best-ever half-year period for registrations. Well over half (62.5%) of those registrations were made by businesses, from corporates to sole traders. Also significant is the fact that the businesses were spread across every county bar one (Fermanagh) on the island of Ireland. This suggests that businesses in rural as well as urban areas are taking advantage of the internet to enable them to compete.

You have to be on to be in.

As the domain registration figures demonstrate, the debate about the importance of an online presence for businesses of all sizes is well and truly over. The majority of consumers, especially in a country like Ireland with a young, tech-savvy population, now make the internet their first port of call for researching, buying from and communicating with businesses. What this means is: if your business isn’t online, it won’t stay in business for long.

However, being present is only the beginning. You also need to be available, responsive and flexible. In other words: be connected. Which means you need to have a mobile communications provider you can rely on to be the same.

You need to be available, responsive and flexible.

Fortunately, finding one doesn’t have to be as hard as thinking up a memorable domain name that hasn’t already been bagged.

The bill isn’t everything.

If yours is one of the businesses that recently registered a domain name, it’s likely you’re still in the early stages of developing your operation, or of expanding into new business areas. In either case, it’s the ideal time to think about how your communications technology can help you build your business. Part of that exercise is deciding exactly what it is that you want from your provider.

Some people consider the size of the monthly bill as the most important factor. For a new or expanding business, when budgets are tight, it’s certainly tempting to think that way. However, if you base your decision solely on cost, you need to be sure you’re not also limiting your prospects for growth. Make sure your provider has the network and services to allow you to expand as much and as quickly as you need to.

Make sure your provider has the network and services to allow you to expand as much and as quickly as you need to.

It also pays to be pragmatic. You may need to scale back as quickly as you scale up, so you need a provider with a strong cloud capability to provide the flexibility for you to do just that.

The size of the monthly fee is only part of the story. It may look low now, but if it doesn’t allow unlimited international roaming, for example, that promising sales lead that took you out of the country could manifest itself as a nasty shock on your bill.

New domain, new start?

There are many other important considerations when choosing a communications provider for your business. For example, do you need a Managed Mobility solution to relieve some of the burden of running your communications solution? To help you make the right decisions, a good place to start is to take a look at the Mobile Communications Checklist.

You might also want to read up on the 5 Steps to a Harder-Working Website. After all, that new domain name has to lead customers to the most effective website you can build, if it’s going to be a new start and a truly worthwhile investment.