A Snapshot of Irish Business – Be Part of the Picture

Three Business Blog Team
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On: 7 Sep 2017
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Irish Business Mindset Survey Report

We’re well into the second half of the year – the ideal time to take stock of things and start planning next year. Like we did at this time last year, we are using our position at the centre of a wide network of business customers in Ireland, to find out how business owners and managers feel about the current business climate, the future of technology in business, their priorities and more. This year’s report will have the added bonus of last year’s data so we can compare and identify trends.

The second annual Irish Business Mindset Survey is now open, so make sure your voice is heard. You’ll not only be contributing to a valuable resource for your own business, but you could also win a Samsung Galaxy S7.

Predictions for this Year’s Report

“I’d be surprised if we don’t see an increase in the 60% of businesses who consider technology as central to their business and growth strategy. This has been the year of `Digital Transformation’, with more and more SMEs benefiting from cloud based telephony and adopting mobile working.”

Nicola Mortimer, Head of Business Products, Operations and Marketing at Three.

“The reasons to invest in technology that were given last year will likely remain the same. Reducing cost, increasing productivity/efficiency and reducing risk are as important to SMEs as ever. For many businesses however, reducing risk may move up the agenda in advance of GDPR legislation.”

Padraig Sheerin, Head of SME at Three.

“My bet would be on the 20% of businesses who have never used cloud services dropping in this year’s report. Cloud solutions became even more prevalent this year. We see a lot of businesses taking a `cloud first’ approach now – where cloud is the default preference for their investments in new systems. This is not surprising as the connectivity, data centres, redundancy and resilience now available, mean businesses can be completely confident in their connection.”

Karl McDermott, Head of 3Connected Solutions at Three.

What will the report tell me?

Last year’s Irish Business Mindset Report provided some fascinating insights into the whats, whys, plans and trends of Irish businesses; especially their relationship with – and investment in – technology. It’s thanks to the 2016 survey that we know 60% of your peers place technology at the heart of their business and growth strategy. It’s also thanks to that survey that we’re aware of just how digitally mature – or otherwise – those businesses are.

Are you aware how many Irish businesses have a Customer Relationship Management (CRM) program? Given the way today’s customers expect to relate to the businesses they deal with, the non-statistical answer is: not enough.

Now we would like to see how, if at all, that figure and other trends have changed over the last 12 months, and why.

Under 5 Minutes, 11 Questions

The 2017 Irish Business Mindset Survey should take you less than 5 minutes to complete. Once the results are analysed and published in the report, it will provide a unique snapshot not only of how Irish business relates to technology today, but also whether business is more or less technologically engaged than last year, and why. For instance, last year’s results showed that for SMEs like yours, the most important criteria for investing in business phones or phone systems was to reduce cost. Is that still true? Or will it be the desire to increase productivity and efficiency, which was only of secondary importance in 2016? Perhaps that answer will be linked to how many Irish SMEs use a CRM system.

Option to Remain Anonymous

You can complete the survey and remain completely anonymous.

Alternatively, you can provide your name and contact details and enter the prize draw to win a Samsung Galaxy S7 – the phone which gained a 5-star rating on the Trusted Reviews website. Either way, you will be helping to paint a vivid and fascinating picture of Irish business and technology. Plus, the answers from your peers (and competitors) may help you decide how you should approach technology investments for your own business in the coming year.