Enterprise in Your Pocket

Sean Doherty
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On: 24 Mar 2016
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As featured in the Sunday Business Post

So how is the enterprise mobility market shaping up generally?

Enterprise mobility is growing exponentially and as a result we are seeing mobile application development becoming a huge focus for our clients. It’s no surprise that the market opportunity for business mobile applications was recently estimated at $100 billion.

What’s the key to enterprise mobility adoption for a business in Ireland?

The combined ubiquity of smartphones and 4G gives Irish businesses the assurance that both their employees and customers have more than adequate device access and data capacity to use mobility apps. What they need to work on is ensuring successful adoption, through simple app design and seamless delivery of a fully managed support service, including connectivity, software development and first line support.

Does enterprise mobility have the potential to equal consumer mobile use?

Definitely. We have already seen a shift to a `mobile first’ mindset among many of our customers. In fact research suggests that more than half of organisations now have a fully implemented mobile app strategy compared with just 7% in 2013, and 90% of these are planning to increase investment in app development this year.

In the last few years cloud applications have revolutionised how economically pressured organisations manage information and consume and pay for their IT. As these pressures are met, mobile apps could move to centre stage and achieve similar scales of business change, but this time around helping businesses to innovate – both how they work internally and how they interact with their customers.

What do you think are likely to be the main growth and consolidation factors in the enterprise mobility sector?

The sector is on an undeniable growth journey. However, for that growth to take hold, business mobile application development needs to be done properly. Getting the app right for the user is critical, but IT also needs to think about integration and control. Whether building internal business apps or external ones to engage the customer, IT needs to take the lead role and ensure that integration with back office systems that `feed’ these apps with information is managed securely and robustly.

In terms of consolidation, there are currently many niche app developers making a name for themselves in the market and it is likely that we will see a degree of mergers and acquisitions as leaders begin to emerge. Equally, larger technology vendors are likely to up the ante from a position of delivering a strong infrastructure for enterprise mobility, such as secure mobile access and mobile device management. Customers will quickly become more informed about their requirements and the market will need to be ready to respond.

What security challenges does enterprise mobility pose?

Recent Ernst and Young research estimated that around 22% of the total number of mobile devices ever produced will be lost or stolen during their lifetime and more than 50% of them will never be recovered. Employees increasingly are walking around with highly sensitive data in their pockets, massively increasing the number of endpoints that could allow unauthorised access to corporate networks and systems. Organisations should be concerning themselves with security alongside their enterprise mobility strategies, in order to mitigate the potential risks.

Systems and policies need to be put in place to provide the appropriate level of endpoint protection without diluting the benefits of mobility. This is where a mobile device management system for instance can play a valuable role in identifying and implementing the necessary systems and policies – user by user, device by device.