ASOS

Ireland and the UK’s largest online retailer offers an exclusive 3Plus discount.
Client:

ASOS

Project:

Tactical exclusive offer to drive sales.

Solutions:

3Plus Media Solutions

Brief

Exclusive ASOS offers are rare, however they chose 3Plus to trial an Irish campaign as a case study. The goal? Drive sales and acquire new customers with the theme “pay day treat”. Timing was crucial here and we went live on 21 January – the first pay day after Christmas for many.

Solution

3Plus delivered a multi-channel solution to the brief. Using our targeting capabilities, we identified the audience (males and females aged 18 to 35) and delivered direct comms to avoid media wastage.

We launched the offer on the Monday of pay day week to give users a treat. We kept the momentum going through the week by alternating between comms channels like push notifications, social media, email and SMS.

Results

The offer was the most popular ever on 3Plus with 5,358 codes requested during the week. It was extremely commercially successful too, with 1,618 redemptions and an 8% uplift in new customers.