Bank of Ireland

Growing the student base with geo-targeting.
Client:

Bank of Ireland

Project:

Targeting students by location.

Solutions:

SMS and Display Marketing

Brief

Promote Bank of Irelands Student Current Account campaign.

Solution

Geo-fenced all colleges and universities nationwide. Delivered banner ads to students in these locations only. Through our Mobile Display platform we use real time bidding to access inventory across numerous exchanges and networks to delivery these campaigns.

Results

750,000 impressions delivered

CTR of .7%