Google required a quick, easy and secure way for customers who don’t have a credit/debit card to make purchases via the Google Play Store.
Mobile phone ownership worldwide is at over 5 billion devices, but only 3 million credit cards. This means there is an unserved market who are not able to make purchases via App stores. To tap into this unserved market, Google have an integration via an aggregator to connect directly into Three’s charging systems to enable customers to purchase items from the Google Play Store and to charge directly to their mobile bill.
Google Carrier billing has seen a steady increase in transactions and revenue via Pay by Mobile of 25% YOY.