Etihad wanted to build awareness and sales amongst a young tech savvy audience. Clear objectives were set around conversions, revenue and competition entries.
A month-long tenancy and campaign on 3Plus was the perfect platform to reach the desired audience and drive sales and competition entries with a simple UX and clear CTA. An exclusive offer and competition ensured Etihad had full support across all 3Media channels.
40k competition entries and all sales targets were exceeded by 25%.