Aer Lingus

Roaming history targeted campaign.
Client:

Aer Lingus

Project:

Roaming history targeted campaign.

Solutions:

Data and Analytics

Brief

The Aer Lingus Flash Summer Sale was a short-term special offer where Aer Lingus wanted to reach a large number of potential customers in one day. The campaign needed to be fast, direct and minimise wastage.

Solution

We targeted smartphone users as a key part of this campaign was driving visits to the Aer Lingus Mobile site. We then layered this audience with behavioural targeting, concentrating on ABC1 users who had travelled to Europe in the last 6 months.

Results

Target Delivery = 24K SMS. Actual Delivery = 27K SMS

Target CTR: 1.3%. Actual CTR: 4.1%