The Aer Lingus Flash Summer Sale was a short-term special offer where Aer Lingus wanted to reach a large number of potential customers in one day. The campaign needed to be fast, direct and minimise wastage.
We targeted smartphone users as a key part of this campaign was driving visits to the Aer Lingus Mobile site. We then layered this audience with behavioural targeting, concentrating on ABC1 users who had travelled to Europe in the last 6 months.
Target Delivery = 24K SMS. Actual Delivery = 27K SMS
Target CTR: 1.3%. Actual CTR: 4.1%