HTC U Play

with FREE 4G and All You Can Eat Data

Play. For the Playful U.

HTC U Play
HTC U Play Design


Introducing the HTC U Play. A new beautifully contoured, liquid surface that’s designed to reflect the best you. Lustrous, symmetrical, curved glass construction reflects light beautifully from every angle. As the polished surface bends and blends seamlessly into the sides and edges of the phone, it also allows it to nestle perfectly in your hand.


With a new front facing camera, take brilliant selfies anyway you like. The HTC U Play has the ability to seamlessly switch between 16MP and UltraPixel™. Choose between the unparalleled 4x light sensitivity* that UltraPixel offers, and the high resolution detail that 16MP provides.

* UltraPixel mode is four times more sensitive to light than standard mode.

with 1um pixel

Optical Image

Face Detection

Dual-tone LED

HTC U Play Audio


Just like a fingerprint, everyone’s inner ear is unique to them. We all experience sound differently. HTC USonic analyzes your inner ears with a sonic pulse, and then adapts to you. With the HTC U Play it’s like having a sound engineer in your phone; now you can hear the details you were missing.


HTC U Play comes with voice recognition built-in so you can treat this device as a personal companion who is always learning from you. Introducing HTC Sense Companion. This feature can suggest that you dress warmer and leave a little earlier for work if snow is forecast; remind you to take a power bank on longer trips; and even recommend a restaurant when you’re away for the weekend and then book seats for you. Best of all, it’s made to evolve and get to know you better over time. It’s able to recognize your voice and respond. Just say the word to unlock your phone, take or reject incoming calls, snooze or dismiss an alarm, send messages and even begin hands-free navigation.

HTC U Play


HTC U Play has more features that add ‘wow’ to your photos and video. You get Optical Image Stabilization (OIS) for twice the shutter time with less blur. PDAF speeds up auto focus times so you don’t miss a moment. Plus Auto HDR makes taking difficult back-lit or low-light shots surprisingly easy.

What's in the box

HTC U Play

HTC U Play phone

HTC U Play

Power adapter

HTC U Play

Earphones with connector

HTC U Play

Clear plastic phone case



5.2 inch, Full HD (1080p) Super LCD with Gorilla Glass


145.99 x 72.9 x 3.5-7.99mm



Main Camera

16MP, BSI sensor, Phase detection autofocus (PDAF), Optical Image Stabilisation (OIS), f/2.0 aperture with 28mm focal length, Dual-tone LED flash, Full HD (1080p) video recording at 30fps

Front Camera

16MP with UltraPixel™ mode, BSI sensor, f/2.0 aperture with 28mm focal length, Full HD 1080p video recording, Modes include Live makeup, Auto HDR, Auto Selfie, Voice Selfie, Live Make-Up, Selfie Panorama, Video Pic


USB 2.0 Type-C, Bluetooth® 4.2
Wi-Fi®: 802.11 a/b/g/n/ac (2.4 & 5GHz)
HTC Connect™ for wirelessly streaming media from the phone to compatible multi-room audio systems, TVs, portable speakers and home entertainment systems
Streaming media from the phone to compatible Chromecast, DLNA™, Miracast™ devices


MediaTek® Helio™ P10
Octa-core, 64-bit

Other Features

Android 4.4.4 (Kitkat)
Ultra Power Saving Mode
Download Booster
Quick Connect


32GB User Memory
microSD™ expansion supports additional memory cards up to 2TB with Flex Storage (optional cards not included)