Launched in 2005, Three shook up a stale and uncompetitive market with our great value price plans and services. Today, the Irish mobile market is a very different place, thanks to Three. We have a track record of firsts for consumers – we brought Skype to mobile first, even introduced a Skypephone; we were first to launch mobile broadband, first to introduce innovative price plans like FlexiFix and of course, we brought you “All You Can Eat Data” before any other operator.
In January 2014, Three launched its 4G services, for both Bill Pay and Prepay customers. Three offered significant coverage at launch, with over 60% coverage in the cities of Galway, Limerick and Waterford and 40% in Dublin and Cork. Total population coverage will continue to grow through 2014.
In July 2014, Three completed the acquisition of O2 in Ireland, which was previously owned by Telefonica. This deal takes Three's market share to 37% and brings subscriber numbers to over 2m active users.
Three has so far invested over €1.1bn in the Three Irish business. This, together with the purchase of O2 in Ireland and the planned investment of €300m to build a 4G network over the next three years, will bring our total investment in Ireland to circa €2bn.
Our parent company.
Three is 100% owned by Hutchison Whampoa Limited, a renowned multinational conglomerate committed to innovation and technology. Its diverse businesses employ over a quarter of a million people in 52 countries worldwide and operations range from some of the world's biggest port operators and retailers, to property development and infrastructure, to innovative telecommunications and data services. Three operates 3G services in Ireland, UK, Austria, Denmark, Hong Kong, Italy, Macau and Sweden. We have over 22 million customers in Europe alone. Hutchison Whampoa Limited is controlled by Li Ka-shing, one of the world’s most successful businessmen.