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Three, Ireland's largest high speed network, and the Football Association of Ireland recently announced its sponsorship agreement, worth €7.5 million over four years, which sees Three become the primary sponsor of the Irish national football team and all international squads.
Three will also engage with grassroots football involving clubs and leagues countrywide to coincide with our major push into the pre-pay market. Football fans will be at the heart of Three's sponsorship strategy and we plan to launch a range of exciting, new initiatives, including priority ticket bookings for Three customers.
This sponsorship also comes at an extremely exciting time for Irish football. The move to a new world-class home in the Aviva Stadium coupled with the continued progress of the Senior International Team under Giovanni Trapattoni keep the Irish football at the forefront of the sporting agenda.